Week 1: EOC Customer Service in Photography

Customer service in photography is always to look for, and excel at quick and easy service, excellent production, and smiling faces. Customer service isn't just a part of the job, it IS the job. I worked this summer as a Wedding Photographer for two different parties. The customers were two different types of families. One family was uptight and professional, whereas the other was loose and happy and creative. With both families they expected a certain amount of courteousy, no fussing on my account, and of course the proper display of pictures and time put in the job. I enjoyed doing both, not only for the money but for the satisfaction of knowing I pleased them and I will get return calls for different events.
In my type of work there are always going to be a variety of people: tempers, drunks, unhappy children, and ill-photogenic customers. With all of them you have to change your perspective and attitude in accordance to them. With some you’ll have to be patient and firm, others easygoing and loose, and for many (if not all) you need service with a smile. Many of today’s successful businesses use friendly and welcoming advertisements to get customers. This is because customers WANT that friendly, welcoming experience when dealing with businesses and products. So why not give the customers what they want, and smile?
“Selling and advertising are only part of a larger “marketing mix”—a set of marketing tools that work together to satisfy customer needs and build customer relationships.” (Marketing: An Introduction for Education Management Pg. 6)

Quotes from http://www.nowsell.com/marketing-guide/list-of-advertising-slogans.html

  "Put a smile on, put a smile on. Everybody come on, put a smile on" - McDonald's (advertised to children) McDonalds Happy Meal, 2001-2002

"Fly the friendly skies" - United Airlines, 1966-, Leo Burnett

"We love having you here" - Hampton Inn