Week 3: EOC: Demography-MINE

 According to the textbook "Marketing: an Introduction to educational management," I am in Millennials: part of 83 million that were born between the years 1977-2000. Even though I was born in 1987, I do possess some characteristics that go into the category of Generation X and baby boomers. I am in the familial scene, I hope to have a husband and several kids, I am not particularly materialistic and only really deal in things necessary for my survival and education. I think this is because I take after my mother who would fall into the Generation X category. My mother is a single parent and is a cautious family woman. We've been surrounded by family all our lives and are supported by them. It's only natural we share in each other's characteristics and ways of life.

The one asset to Millennials that I possess is the link to technology. Since my first day on a computer I have linked myself to technology. However new, up to date, or fresh the technological program is I take to it like a fish in water. I was born to swim in the world of technology. I fantacize with ideals about living in the primitive age of King and Queens, where knights roamed, romance bloomed, and the fastest transportation was horseback. However, I can scarcely imagine that I would survive long without air conditioning, the internet, and telephones.

"The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second."
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 16 of 52)
  
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks."
  Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 17 of 52)

 “All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do."
  Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 17 of 52)

Week 2 EOC: BCG Video Game Platforms

My belief is that the platform games Sony Playstation, Microsoft X-box, and Nitendo are all stars in their own particular fields.

The X-box's strength lies on it's online action, and popular games.

http://www.game-machines.com/consoles/xbox.php 

"The Xbox was a little slow to catch on a first, mostly due to its high price tag, but with the introduction of the Xbox Live service and a few hit titles such as the Halo series, Xbox has made its way into the books as a major success."

The Play Station has high marketing in Roleplaying games such as Final Fantasy. Role playing games are always a high success no matter the platform. Final Fantasy, Dragon Age, and Demon's souls are examples of their greatest work.

http://www.mirchlifestyle.com/dis_article.aspx?article_id=88 

"Roleplaying games were a specialty hobby for a long time, but have become quite popular. Both pen and paper roleplaying games, as well as video games, are part of this growth. The hobby started as an outgrowth of miniatures war gaming and quickly expanded."

Nitendo may be the least popular of the three systems, but it's strength lies in it's marketing expansion, and it's dealing with the active-at-home style. Not to mention the rights they have to some of the biggest names in videogame history (such as Link, Mario Bros. and Pokemon.)

http://reviews.cnet.com/consoles/nintendo-wii-original-wii/4505-10109_7-31355104.html

"Revolutionary controller design offers unique motion-sensitive gameplay options; built-in Wi-Fi delivers free online services and gameplay; Virtual Console has major nostalgia appeal; compatible with all GameCube games and controllers; built-in SD slot for storage and photo viewing; latest bundle includes Wii Sports and Wii Sports Resort games, plus MotionPlus attachment; compatible with Netflix video streaming."

 All in all the video-game industry is a high consumption market. Kids play video games, adults play video games, and even some elders play video games. If you're in the market, you're a star!

Week 1: EOC Customer Service in Photography

Customer service in photography is always to look for, and excel at quick and easy service, excellent production, and smiling faces. Customer service isn't just a part of the job, it IS the job. I worked this summer as a Wedding Photographer for two different parties. The customers were two different types of families. One family was uptight and professional, whereas the other was loose and happy and creative. With both families they expected a certain amount of courteousy, no fussing on my account, and of course the proper display of pictures and time put in the job. I enjoyed doing both, not only for the money but for the satisfaction of knowing I pleased them and I will get return calls for different events.
In my type of work there are always going to be a variety of people: tempers, drunks, unhappy children, and ill-photogenic customers. With all of them you have to change your perspective and attitude in accordance to them. With some you’ll have to be patient and firm, others easygoing and loose, and for many (if not all) you need service with a smile. Many of today’s successful businesses use friendly and welcoming advertisements to get customers. This is because customers WANT that friendly, welcoming experience when dealing with businesses and products. So why not give the customers what they want, and smile?
“Selling and advertising are only part of a larger “marketing mix”—a set of marketing tools that work together to satisfy customer needs and build customer relationships.” (Marketing: An Introduction for Education Management Pg. 6)

Quotes from http://www.nowsell.com/marketing-guide/list-of-advertising-slogans.html

  "Put a smile on, put a smile on. Everybody come on, put a smile on" - McDonald's (advertised to children) McDonalds Happy Meal, 2001-2002

"Fly the friendly skies" - United Airlines, 1966-, Leo Burnett

"We love having you here" - Hampton Inn

Week 1 EOC: My Voice

The Photographer's Voice

Whether it's people and their precious memories, the art of architecture, the spectacular scenery of nature, or otherworldly phenomenons, I look to capture it! My true passion is scenery. I love to work with composition and lighting of outdoor scenery.  I've had chances to work with many models, including my cousin who looks to aspire in fashion. I may dabble in fashion, or work in editorial, but whatever it may be my horizons are broad.