The X-box's strength lies on it's online action, and popular games.
http://www.game-machines.com/consoles/xbox.php
"The Xbox was a little slow to catch on a first, mostly due to its high price tag, but with the introduction of the Xbox Live service and a few hit titles such as the Halo series, Xbox has made its way into the books as a major success."
The Play Station has high marketing in Roleplaying games such as Final Fantasy. Role playing games are always a high success no matter the platform. Final Fantasy, Dragon Age, and Demon's souls are examples of their greatest work.
http://www.mirchlifestyle.com/dis_article.aspx?article_id=88
"Roleplaying games were a specialty hobby for a long time, but have become quite popular. Both pen and paper roleplaying games, as well as video games, are part of this growth. The hobby started as an outgrowth of miniatures war gaming and quickly expanded."
Nitendo may be the least popular of the three systems, but it's strength lies in it's marketing expansion, and it's dealing with the active-at-home style. Not to mention the rights they have to some of the biggest names in videogame history (such as Link, Mario Bros. and Pokemon.)
"Revolutionary controller design offers unique motion-sensitive gameplay options; built-in Wi-Fi delivers free online services and gameplay; Virtual Console has major nostalgia appeal; compatible with all GameCube games and controllers; built-in SD slot for storage and photo viewing; latest bundle includes Wii Sports and Wii Sports Resort games, plus MotionPlus attachment; compatible with Netflix video streaming."
All in all the video-game industry is a high consumption market. Kids play video games, adults play video games, and even some elders play video games. If you're in the market, you're a star!
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