According to the textbook "Marketing: an Introduction to educational management," I am in Millennials: part of 83 million that were born between the years 1977-2000. Even though I was born in 1987, I do possess some characteristics that go into the category of Generation X and baby boomers. I am in the familial scene, I hope to have a husband and several kids, I am not particularly materialistic and only really deal in things necessary for my survival and education. I think this is because I take after my mother who would fall into the Generation X category. My mother is a single parent and is a cautious family woman. We've been surrounded by family all our lives and are supported by them. It's only natural we share in each other's characteristics and ways of life.
The one asset to Millennials that I possess is the link to technology. Since my first day on a computer I have linked myself to technology. However new, up to date, or fresh the technological program is I take to it like a fish in water. I was born to swim in the world of technology. I fantacize with ideals about living in the primitive age of King and Queens, where knights roamed, romance bloomed, and the fastest transportation was horseback. However, I can scarcely imagine that I would survive long without air conditioning, the internet, and telephones.
"The Generation Xers are defined as much by their shared experiences as by their age. Increasing parental divorce rates and higher employment for their mothers made them the first generation of latchkey kids. Although they seek success, they are less materialistic; they prize experience, not acquisition. For many of the Gen Xers that are parents, family comes first—both children and their aging parents—and career second."
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 16 of 52)
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks."
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 17 of 52)
“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do."
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 17 of 52)
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 16 of 52)
"One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks."
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 17 of 52)
“All generations are comfortable with technology, but this is the generation that’s been formed by technology,” says a Yahoo! executive. For them, “it’s not something separate. It’s just something they do."
Marketing: An Introduction for Education Management Corporation, Armstrong/Kotler, (page 17 of 52)
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