Online pg 39 of Marketing: An Introduction states that, "the business marketer normally deals with far fewer but far larger buyers than the consumer marketer does. Even in large business markets, a few buyers often account for most of the purchasing." In other words business marketers deal with distributing prices and fall backs that have to do with having their products shipped to many other "companies" which halves their sales.
"The main differences are in market structure and demand, the nature of the buying unit, and the types of decisions and the decision process involved."
No comments:
Post a Comment