Objectives

 According to Marketing: An Introduction,"Each company must find the game plan for long-run survival and growth that makes the most sense given its specific situation, opportunities, objectives, and resources. This is the focus of strategic planning—the process of developing and maintaining a strategic fit between the organization’s goals and capabilities and its changing marketing opportunities." In short, every company must have a plan for success. Objectives are short term goals in which every business should set before launching their products. These short term goals should be realistic, but fetched so to test outselves and how far we can go to achieve greatness

For my project the goals in which I've listed are as follows:

• Create a name, and decide on product
• Decide on target consumer, and create a menu that will attain to their tastes
• Get menu approved from the American Diabetes Association
• Design Truck in which will attract attention and give customers a "feel good" mood.
• Design Poster that will create attention and give off the kind of vibe that will allow our company to be approved by the consumer masses
• Get plan and project approved and graded by backers and Head of Marketing
• Final Goal: Launch Product and wow the consumer masses with a Line of Creamy Dreamy Ice Cream Trucks.

These goals were set to my ideal timeline. I put them in order of importance as well as the most logical order to get them done. The name and product were easiest to handle, for they were already in my mind as the project was explained. The consumer and menu was created under personal preference, for Diabetes runs in my family. Getting approval from the American Diabees Association was key to the menu, for it gives assurance to the product and media support. After these were set, everything else just fell in line.