Direct Pitch
Do you remember your childhood days, lounging in the park, or playing outside your house, and you hear the familiar jingle of the ice cream truck? Ice Cream trucks, and trolleys are a good investment especially here in the desert where it’s hot, and you need something cool. I plan to take it a step further, not just an “ice cream” truck, but a ice dessert truck. We’ll serve ice cream bars, scoops, smoothies, shakes, and much more. Diabetes has become very common, and for those who are we’ll be serving sugar free, and fat free desserts. The design of the truck will stick close to home of the original ice cream truck, only decorated with designs to awaken your “inner child.”
Explanation
According to our book, "Marketing: An introduction," "Product quality is the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs." The quality of my product will be to satisfy the sweet tooth, cool seeking, simple child inside our bodies. Most of my customer base will still be children, but I doubt even working adults, and the elderly could resist sweet's temptation for long. "Marketing: An introduction," also states "a sensational style may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better. Unlike style, design is more than skin deep—it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its looks."
Do you remember your childhood days, lounging in the park, or playing outside your house, and you hear the familiar jingle of the ice cream truck? Ice Cream trucks, and trolleys are a good investment especially here in the desert where it’s hot, and you need something cool. I plan to take it a step further, not just an “ice cream” truck, but a ice dessert truck. We’ll serve ice cream bars, scoops, smoothies, shakes, and much more. Diabetes has become very common, and for those who are we’ll be serving sugar free, and fat free desserts. The design of the truck will stick close to home of the original ice cream truck, only decorated with designs to awaken your “inner child.”
Explanation
According to our book, "Marketing: An introduction," "Product quality is the characteristics of a product or service that bear on its ability to satisfy stated or implied customer needs." The quality of my product will be to satisfy the sweet tooth, cool seeking, simple child inside our bodies. Most of my customer base will still be children, but I doubt even working adults, and the elderly could resist sweet's temptation for long. "Marketing: An introduction," also states "a sensational style may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better. Unlike style, design is more than skin deep—it goes to the very heart of a product. Good design contributes to a product’s usefulness as well as to its looks."
"Creamy Dreamy," what I plan to call my brand, will feature both style and design, appealing to both child and adult with varying the childhood nostalgia of old, and blending it with the benefits of the new age. Variations of classic music such as tunes by "Frank Sinatra," and "Nat King," as well as some of today's greatest hits will draw in crowds from all ages. The atmosphere itself will be the easy access, quick service, and sweet satisfying of the old-fashioned trucks, but also include more on the menu, more pleasing customer service, and be well wary of the health benefits adults worry about today such as weight-loss, and diabetes.
Outline
Brand: “Creamy Dreamy” Trucks and Trolleys
Product and Support Services: Ice cream products including: Shakes, smoothies, scoops, snow-cones, etc. Experience and services will be to awaken the old-style “Ice cream truck” or “ice cream man” services. We’ll use more up to date, but easy listening music, instead of the reoccurring “pop goes the weasel” jingle. Wide open window on one side to provide multiple person service, a wide panel below showing our menu of flavors and products
Packaging: We’ll use well known brands of ice cream such as Hagen Daas, Breyers, and Ben & Jerry’s and possibly bring in old labels and retro favorites. The truck itself will be styled as an old-fashioned ice cream truck, but decorated with pictures, and designs that would awaken the “inner child.”
Labeling: our main tabloid will be “Awaken your inner child…” and a few of the added statements will include; “child friendly,” “sugar free approved,” “rich and tasty,” “cool and comforting,” and a our company name and centered location. We could also include our route times with a map to show where they can find us during certain times so people can come to us when they feel the craving.
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