Promotion

A good promotion is like good advertising. It deals with the mass media of consumers, and announces your product to the world. Promotion can also attain to certain details of your product which will make it more recognizable and therefore more popular.  The problems with this particular kind of promotion are that the product must live up to its promoting “name” or the reputation and their fore the customer’s trust all goes down the drain. “Companies must do much more than simply shout out their positions in ad slogans and taglines. They must first live the slogan. For example, when Staples’ research revealed that it should differentiate itself on the basis of “an easier shopping experience,” the office supply retailer held back its “Staples: That was easy” marketing campaign for more than a year. First, it remade its stores to actually deliver the promised positioning” (Marketing: An Introduction Pg. 195)

With that said, here are the plans I’ve made to promote my product:

Slogans

“Cold, Comforting, and Care-free”

·         Ice Cream from “Creamy Dreamy” is a reminder of what Ice Cream is really about. A reminder that Ice Cream is a delicious treat, sweet to the taste, cold for blistering hot weather, a comforting snack for bad days, and when you taste it you’ll have no other care in the world.

“Awaken your Inner Child”

·         Ice Cream’s target consumers are children, but to get to the children, you have to first past the parental approval.  Creamy Dreamy’s slogan will not only let parents know we’re a child friendly company, but also a company they can relate to their own childhood.

Design

Classic Heart Design

•       A classic heart shape has so many meanings. It can represent love, care, friendship, and even health.

•       A friendly company like Creamy Dreamy takes pride in wearing a classic symbol, and in colors that are easy on the eyes, and cool in thought. You think cold colors, you think blue.

Outside Support

                American Diabetes Association (ADA)

·         Diabetes is a disease that has become more and more common in our society. It affects not only adults, but children as well.

·         Those diagnosed with diabetes are limited on the amount of sugar intake a day, and have to watch their serving sizes.

·         With this information, and the approval of ADA, Creamy Dreamy plans to include sugar free products, portion sizes, and a counting card menu which lists the counting points and nutritionals facts about each product.

Creamy Dreamy Poster

Creamy Dreamy Truck

Simple Heart Design

ADA