Target Marketing Strategy

According to Marketing: An Introduction, "A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return."

According to the American Diabetes Association; “When you have diabetes, you need to make day-to-day and often hour-to-hour decisions about treating blood glucose, exercise and healthy eating. Making those decisions is much easier if you keep track of that data, but tracking that data can be overwhelming.”At Creamy Dreamy, our main marketing point is our attention to the growing diabetic citizens, especially children.  “Diabetes is one of the most common chronic diseases in children and adolescents; about 151,000 people below the age of 20 years have diabetes.” (http://www.cdc.gov/diabetes/projects/cda2.htm)

As a person who has a whole family of Diabetics I often worry about their sugar intake, what they’re eating, how much, what’s good for them, etc. For the Ice-cream business this could put a big damper on sales if the right amounts of flavor and sugarless ingredients aren’t used. It’s a great benefit to have a menu that included sugar-free products. Sugar-free products aren't enough, however. We must remember that sugar-free doesn't necessarily mean fat-free or calories free. Which is why I also propose a portion size system which will control the amount of ice-cream, sugar-free or not, to help even further.

Our Menu and portioning is carefully selected not only as a method for helping diabetic patrons, but also as a way for parents and health concerned patrons to control the amounts of ice cream consumed. This strategy shows our company cares. "Many managers think that “doing things right” (implementation) is as important as, or even more important than, “doing the right things” (strategy). The fact is that both are critical to success, and companies can gain competitive advantages through effective implementation."(Marketing: An Introduction)

Truck Menu

(Red means offered Sugar-Free)

(Blue means offered in portioned sizes)

(Purple means offered in both)

Old Fashioned cones

Chocolate

Vanilla

Strawberry

Chocolate Chip

Neapolitan

Sherbet (lemon, cherry, lime, orange)

Mint Chocolate Chip

Cookie Dough

Shakes

Chocolate

Vanilla

Strawberry

Chocolate Chip

Neapolitan

Sherbet (lemon, cherry, lime, orange)

Mint Chocolate Chip

Cookie Dough

Pumpkin

Cheesecake (Vanilla with regular or Sugar-free cheesecake bites blended together)

Smoothies

Cherry

Orange

Strawberry

Tropical Wave

Blue Raspberry

Watermelon

Strawberry Lemonade

Lemonade

Good Humor

Reese’s bar

Oreo bar

Strawberry Shortcake bar

King Cone

Sundae

Oreo Cyclone Cone

Klondike Products

Original Klondike Bar

Klondike NASCAR Bar

Klondike Crunch

Oreo

Big Bear

ChocoTaco

Popsicle

Fudgesicle

Creamsicle

SnowCone

BigStick

Mega Missile

Firecracker

Scribbler

Pushpop

Lick-a-color

Hyperstripe

Cherry confusion Cup

Lightning Lemon Cup

Children’s favorites

Sponge Bob Bar

Dora Bar

Snoopy Bar

Tweety Bar

Spiderman Bar

WWE Bar

Nascar Bar

Due to travel access the Trailer Menu will consist of Children’s Favorites, Popcicles, Klondike, and Good Bars only. It will not offer the smoothies, original cones, or shakes.