Product

My product, the Creamy Dreamy Ice Cream Trucks, I consider a convenience product. "Convenience products are consumer products and services that customers usually buy frequently, immediately, and with a minimum of comparison and buying effort."  The reason I find it a convenience product is because I intend to fulfill all these needs with it. Ice cream is a food that is bought frequently, whether by kids, parents, elderly, etc. In fact, Ice Cream is the most sold dessert in America which is a great investment to the food truck industry.

The Creamy Dreamy Trucks will be a cool wave during those hot blistering summers. For like the traditional ice cream trucks we all know and love we will serve ice cool comfort, and unlike the traditional trucks we will be bigger, not only serving the brand favorite bars, but also the soft serve ice cream you normally have to go to restraunt locations to receive.

The photo I've included is just a brush of the ideas I have for the truck design. I would definitely prefer to use bright happy colors, soft pastels, and then of course the simple heart design  brushed here and there with our name Written straight across. With the name we will include pictures of happy customers, and labels that will list our plus points to the consumers: such as "ADA approved," "Sugar-Free Products sold," etc.

A debate has been made about the soft-serve ice cream. I've chewed over the idea of using brand name products such as Dreyers, but I prefer that we just make our own ice cream. One, we won't have to spread out the profits from distributing, and two we can control the ingredients used. On top of that it’s far too much hassle. “Marketing logistics—also called physical distribution—involves planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit. In short, it involves getting the right product to the right customer in the right place at the right time.”(Marketing: An Introduction Pg.328)