Monday, September 12, 2011

Week 10 EOC: Benefits VS. Features


The benefits and features of Creamy Dreamy differ, but hold the same importance to our customers. Our features include but are not limited to the availability of our trucks, the different types of products for different types of customers, friendly customer service, and new up to date music playing from our speakers. All of these things create the scenery that helps you to enjoy experience with us.  The availability of our trucks make it easy for us to be found in a close neighborhood, or busy tourist location, this not only makes us easy to find, but benefits  us as a company to draw in new and curious customers. The different types of products for different types of customers are a thought out process which entails our selection process depending on our choice of consumer.  Because we’re a company that focuses mainly on kids we have to include kid-friendly flavors such as the originals chocolate, vanilla, strawberry, as well as the notable figure-shaped ice cream bars that kids seem to swarm to.  Friendly customer service, and well-known up to date music is a given when working with people period. The selection of music, employees that can give the customer the right type of feeling is always the key in a business’ success.  

Our benefits are the things we create and offer with our customer’s well being in mind. This would include our thorough research and expression on Diabetes awareness, the size portions and chart to help control the intake of sugar, carbs, and calories. Other benefits include the thought our process of choosing well known ice cream favorites, the condition in which our product is made and handled, and especially the taste. 

To sum it up, customers who will buy from us for our features choose us because we offer the experience of a nostalgic visit to the “Ice Cream Man,” but with all the technological correct pluses of the future.  Customers who buy from us for our benefits know we offer great taste, great selection, and great care.  

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