SWOT

The SWOT (Strengths, Weaknesses, Opportunities, and Threats) outline of a company is a strategy builder for outlining the plus and minuses of the company itself. “Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.” 

SWOT Outline for Creamy Dreamy

•Strengths

•ADA Support

•New company means broader areas to expand, changing names, slogans, or designs to better our chances.

•Weaknesses

•Diets, health programs, obesity

•High cost of low sugar ingredients

•Opportunities

•Expandable: Parks, Stadiums, & other large tourist areas

•There will always be someone who wants ice cream

•Child & Parent target Consumers

•Threats

•Well known names like Baskin Robbins, Cold Stone, and Ben& Jerry’s. Do people want well-known Brand Names? 

As listed above, the SWOT outline for Creamy Dreamy is no different. To just summarize let’s skim over a few of the listed traits. For strengths I’ve listed ADA support. ADA, or the American Diabetes Association, is not only a company that alerts about Diabetes awareness, but researches and funds for Diabetic treatment and cure. To have their support on our “serving plan” would show not only the care for our customers well being, but also support that our items and plans are legit to the consumer eye.

For Weaknesses I’ve listed the common diets and health issues. There will always be people who will look at ice cream and scream “oh god the calories,” or “do you know how much sugar is in that?” This doesn’t just apply to diabetics but real health nuts, lactose intolerants, and obese consumers on a diet plan. Now our “serving plan” is supposed to help rectify this notion, but it is still a high risk what with the amount of obese and weight concerned Americans that are in our society today.

  For Opportunities we have our target consumers, which happen to be the highest growing collection of consumers up to date, according to the Las Vegas Review Journal. I believe that the child and parent consumers are higher target because of a theory I like to call the “I want a pony” theory. A child has no sense of money handling, all they know how to do is want. They want toys, they want food, they want new clothes, this and that and the parent is responsible on drawing the line of what the child can have and cannot have. Luckily for us, ice Cream is the highest selling desert product in the entire United States.

Finally, threats, and our biggest concern is that customers will want brand names they’re familiar with and names that they know they can trust in the ice cream business. As a new company just breaking out we have to break the mold, offer something new, and yet give the customers what they want. We have to compete directly to companies like Baskin Robbins, and Cold Stone who have been favorite by America for YEARS.